At Deicke Richards, I lead brand and visual communication across architectural, urban design and environmental projects. Working within integrated design teams, I develop graphic standards, submission frameworks and wayfinding systems that translate complex spatial strategies into clear, cohesive visual outcomes. My role includes tender submissions, executive presentations and master planning documentation, alongside environmental graphics focused on spatial hierarchy and user navigation. I coordinate professional photography, manage digital communications and support website and EDM delivery. I also contribute to the firm’s AI Leadership Team, undertaking research into the structured integration of emerging tools within design workflows. The focus remains clarity, consistency and purposeful communication across print, digital and built environments.

For Brisbane City Council, during my time with Brio Group, I contributed to art direction and visual development across print, digital and campaign environments. Working closely with senior leadership, I helped shape concepts from early ideation through to final delivery, translating strategy into cohesive visual outcomes. My work included editorial design, identity development and the rollout of campaign material across multiple channels. I coordinated professional photography, managed large-format and print production, and developed responsive digital assets including wireframes and UI layouts. Operating within established brand frameworks, I focused on clarity, hierarchy and consistency to ensure communication was engaging and purposeful across all platforms.

While at Winning Media, I contributed to digital communication projects for the State Library of Queensland, producing wireframes, UI layouts and responsive designs in collaboration with front-end developers. From early-stage ideation through to delivery, I helped translate strategic objectives into clear, user-focused digital outcomes. I supported multi-channel campaign rollouts across web and social platforms, ensuring consistency and alignment with brand standards. My role also included coordinating web asset delivery to maintain quality, usability and visual cohesion across public-facing communications.

I worked across corporate communication projects for Queensland Airports during my time at Winning Media. My role focused on publication design and executive content management, with particular emphasis on annual reports and formal corporate documentation. I translated complex organisational reporting into structured, accessible and visually cohesive outcomes across print and digital formats. Responsibilities included managing print production, coordinating photography and maintaining consistency across brand assets. I also supported broader campaign and digital initiatives, contributing to early-stage research and concept development. The work required precision, hierarchy and alignment with established brand standards across high-profile corporate communications.